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Little Characters are Loving Vinnie and Bluebell
"I love them. They are beautiful designs, the material is so soft too!"
"I'm super particular about the feel of certain fabric but everything about it is just so lovely!
So so happy with it!"
"This sweater answered all my boy mum dreams and then some! The fact that it's made of eco-friendly material just sealed the deal and now I want every design!"
We are a small, family-run, mum-led brand creating eye catching designs you won't find on the hight street.
Our sweatshirts are made using high-quality materials and professionally printed in small batches here in Devon. We deliberately avoid mass production, choosing quality, comfort and thoughtful design instead.
Every piece is created to be worn, loved and passed down. Making each sweatshirt feel a little more special than something mass-produced.
What Makes Us Different
THE STORY
Vinnie & Bluebell
Debut Drop: Original Graphic Toddler Sweatshirts
For Kids With Character
Vinnie & Bluebell is a small, family-run kidswear brand, founded by a husband and wife team and created from our home.
The name comes from our two much-loved childhood teddies, Vinnie, our golden dog, and Bluebell, our blue bear. After having our first son, they were passed down to him and became the inspiration behind the brand.
As new parents, we struggled to find kidswear that felt cool, playful and a little different from what we saw on the high street. So, we decided to create it ourselves.
Today, Vinnie & Bluebell is designed from our living room, squeezed in between childcare, naps and chasing after our very busy little boy. We’re keeping things small and doing it all ourselves, from creating the designs to packing orders and sending them off to their new homes.
Our debut collection consists of Original Graphic Toddler Sweatshirts and are inspired by the things we loved growing up - old-school graphics, vintage sportswear, childhood memories and the magic of being a kid.
Made with love, a little nostalgia and a lot of family life woven in.
Vinnie & Bluebell — For kids with character.
